Attraction Marketing is a way by which you can start attracting prospects to your business rather than you running after them.
A few years back, when I started off my journey in Network Marketing… my upline asked me to make a list of all my family and friends. That that time I never knew about Attraction Marketing. Once I made this list, he asked me to start calling them one by one and inviting them for a hotel ‘business opportunity’ presentation.
I called all my family and friends one-by-one.. only to realize that many of them already figured out that I was calling them for an MLM presentation. Some of them did not even show interest in a business opportunity.
I really got frustrated! I wanted to recruit new people into my business but none of them were even willing to listen to me, what to speak of coming to the business meeting. And even those who actually did come for the business meeting.. either joined just as an obligation to me.. and did not take the business seriously.. or they just walked out and said that ‘they is probably not for me’.
That’s when I realised that I got to learn more about Attraction Marketing.. which was then I read the book Magnetic Sponsoring by Mike Dillard. It’s a small book, but with great content which is easy to read and assimilate.
Once you understand Attraction Marketing’… your life will never be the same again.
The Attraction Marketing Concept
Attraction Marketing is all about positioning yourself online in such a way by which your prospects will come running after you rather than you chasing after them.
Step 1: You need to setup your own blog (or start blogging on the system that I use)
Step 2: Learn something everyday and start blogging about it, in such a way that it provides immense value to your reader. In fact that post/video/audio must be the BEST thing that your ideal prospect must read/hear/see on that particular day.
Step 3: Be consistent on this activity daily for an extended period of time.
Step 4: Your prospects will find you and if they like you.. they will then want to work with you.
Attraction Marketing is all about building trust in your prospects mind without even lifting up the phone.
To master the art of attraction marketing online, you need to first learn and deliver value to your prospects.
Value here does not mean to just keep giving away stuff for FREE… that’s the biggest misconception.
Value means… to give just enough information.. so that your ideal prospect can take some action.. such as:
- Subscribe to your newsletter
- Buy your product to service
- Join you on your social media profiles
My Situation Today – 20 Leads/Day thru Attraction Marketing
- After over 3 years of struggles in the MLM and internet marketing game.. today, using the attraction marketing concept, I generate anywhere between 10-20 leads per day into my email marketing funnel via my blog, youtube and other channels online.
- Once they get into my funnel, my email auto-responders start to correspond and follow-up with them to take some action for the nest 20 to 60 days.. depending on the campaign.
- Out of these 20+ leads… I get a call from at least 2-3 people who want to join my business on a daily basis.
Conclusion – Attraction Marketing Is The FUTURE
Do you see a world of a difference between being a hunter and being the hunted? That’s exactly what has happened to me today in my home based businesses.
You really do not have to be a tech wizard to understand or implement attraction marketing strategies.
Just blog daily.. share daily.. attract the right leads daily.. correspond with them daily.. and eventually, convert at least 2-4 people into your business daily. Once you reach this stage.. there is really no reason why you should be going after your family and friends to promote your business opportunity.Google+
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