Facebook PPC is taking the world by storm, since there’s more than 800 million people on Facebook today, spending an average time of 55mins per day. By using Facebook PPC there is a very high possibility that you can start filling your lead bucket with high quality prospects.
The 10 Facebook PPC Tips
1. USE COOL PICS
Grab the attention of your prospects by using some really cool images. For example a pic outlined in a bright red border. Using people’s faces with expressions is also a great image to use on your ad.
2. YOUR HEADLINE MUST GRAB ATTENTION
Write an attention grabbing headline, for instance: Ask a question, Are you struggling? Need more Leads?
3. USE OPTIMIZATION PROCESSES
When creating ads always use the optimization process in order to find the most effective ad that will produce you the highest click through rate.
4. AIM FOR 0.10% CLICK THROUGH RATE OR MORE
When monitoring the performance of your ads make sure you always strive for .10 or higher in your ctr (click through rate) which will result in lower cost per click. If you aren’t achieving this result, it’s time to pause the ad and target another interest.
5. FOCUS ON ONE TARGET CATEGORY ONLY
Never put more than one target in the interest category of your ad. The reason is if you put, say 3 or 4 interests to target your ad to you won’t know which interest is performing better than the other, which could result in a lower ctr. For example, if you target your ad to everyone who like, Ray Higdon, Mike Dillard, Kiyosaki and Kiyosaki is getting you a low ctr but Higdon is getting you a high ctr your average cost per click will get pulled down because of Kiyosaki and will result in higher price per clicks.
6. GROUP YOUR ADS TO A PARTICULAR INTEREST TYPE
Always group your ads that you target to a same particular interest in one campaign that you create. If you create additional ads targeting a different particular interest you will likely have one of those ads stop performing (facebook will stop showing it) because it’s competing against the other ad that is targeting a different interest and if that one is performing better Facebook will stop running it. Therefore putting it in a different campaign will keep Facebook from pausing it.
7. START WITH $1 BIDS
Always go in at a $1.00 as a starting bid and ignore the price Facebook gives you. It’s just a suggestion from Facebook that doesn’t mean that is what you are going to pay.
8. MONITORING YOUR ADS IS EXTREMELY CRITICAL
Remember that if you ad is not performing well you are going to be penalized by Facebook and get charged a higher price that’s why monitoring the ctr is very important and applying specific strategies to get that ctr high is very important to save money.
9. DRIVE TRAFFIC TO YOUR FANPAGE
The best type of ad to run is to your fanpage and have the person who clicks on your ad go to a landing tab. This way you get a new fan aka “like” and you also give them an option to opt in to your list if you have a great call to action on your landing tab.
10. FACTS TELL. STORIES SELL
Want to get your ads approved easily? Then tell a story in the description. Example. Discover how Mr. X generates 50 leads a day using twitter on automation. You have a much better chance using the “story” method, instead of making false claims that the person clicking on the ad can experience the same results.
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