Pinterest is really the new kid on the block – not as big as Facebook, Twitter or LinkedIn yet, but very soon to be. The whole concept of a virtual pin-board is bringing a lot of eyeballs together. So here’s 9 tips to use Pinterest effectively.
Pinterest had an estimated 3.3 million unique visitors in the month of October. While there’s no mechanism for potential customers to buy your products directly from the site, consider the marketing potential: Popular images (with links back to the original source) can get repinned on hundreds of other users’ boards.
Here are 9 TIPS by INC MAGAZINE to attract the attention, improve your click-throughs, and spread the word about a new product or business idea on Pinterest:
1. Spend the time
Like any social network, and maybe even more with this demographic, Pinterest.com requires an investment in time. Jason White, who owns Quality Woven Labels, says one key is to build relationships with those who are known for quality “pins” at the site. He says, once these movers and shakers get to know you and your business, they will be more likely to post about your product. White says to focus on the users who get the most likes and repins.
“All of these repins and likes share a common interest, making it easier to take the conversation to Twitter or Facebook to nurture the relationship,” he says. “Like everything else, be real and show your true self. Authenticity is hugely important.”
2. Keep it simple
The main appeal of Pinterest is that the site is exceptionally easy to use. Everyone has a “board” where they pin images that are all the same size. Hana Abaza, the co-founder and CEO of Wedding Republic, says it’s best to mimic Pinterest’s uncluttered aesthetic, so she creates boards that are clean and elegant looking. Each pinned photo includes one link back to her site (you click once to see the pin page, and again to see the source site). Abaza says Pinterest dramatically boosted page views. Through her social media efforts she saw a 75 percent increase in traffic, with Pinterest generating most of that.
3. Connect your physical presence with your online presence
It’s important to connect the dots between a physical location and your Pinterest page. Becca Bijoch does public relations for the Minneapolis store Creative Kidstuff. Often the physical store will feature online ads and Pinterest promotions. Soon the company website will feature Pinterest buttons. So far, the campaign has yielded about 150 extra page views directly from Pinterest and two direct sales. Not astounding, but that’s only after using the site for about 30 days.
4. Make sure your business is a match
This tip might seem obvious, but Pinterest caters to those looking for recipes, room décor, and do-it-yourself crafts. If your company sells power sanders, you might not be a good fit. Quality Woven Labels, which makes tags for custom clothing, has been able to use Pinterest to connect with the perfect demographic: independent fashion designers.
5. Use other social nets to feed Pinterest
The new kid on the block may be getting all of the hype, but existing social networks have one advantage: a vast number of users. Justin Palmer, the online awareness director at Sevenly, a custom T-Shirt shop, says to get the most number of eyeballs his company uses Tumblr and Facebook to point people to Pinterest.
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