If you’re a business looking for a solid lead generation strategy, then you’ve got to check out this really awesome infographic by Infographicsmarketing.net which explains every single piece of the puzzle.

The most important aspect of building a business online is in developing the right strategy.

  1. Branding Strategy
  2. Design Plan
  3. Content Plan
  4. Promotion Plan
  5. Measurement Strategy
  6. Expansion Strategy

It may take a lot of time to put these together, but once you have these in place then you’ll be treading into a more solid place of surety in your marketing efforts as compared to take a shot in the dark.

Here’s are the lead generation strategy ground rules you should be clear about. Without understanding these, you can end up wasting a lot of time and money.

How To Develop Your Lead Generation Strategy


Generating leads is an important part of the sales process. Marketers should be able to collect leads through a variety of methods, both online and off, in order to find more potential clients. Depending on the type of business, you may want to collect physical addresses or you may only need email addresses.

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